We know they love hair, beauty products, skin products, and clothing. We know our audience and what kind of brands they like to patronize. Nwandu: Well, we have a submission link and see what kind of offerings they provide. We've advertised it on social media via our platforms across Instagram, Facebook, Snapchat, and YouTube.īaruch: How can Black-owned businesses become a part of this platform? The Shade Roos Shopīaruch: How have you promoted this website? The Shade Room created a marketplace for Black-owned businesses. It was the natural next step to launch an e-commerce platform. We vetted the businesses and made sure that not only were they legit businesses but also that they had the same commitment and passion for the Black community as we do. We have a passion for small Black businesses and decided that it would be great to push it a step further and give them more visibility in our shop. We charge our normal rate for agencies, big networks, and other businesses. Over the course of the years, we've helped to launch over 400 Black businesses by providing affordable advertisement for them, we've kept our advertisement low for small Black businesses. So it's just a cycle that continues to feed itself. We found working with these businesses that they prefer to advertise on Black media companies because Black audiences tend to spend more when they see Black ads on Black media companies. But can you talk about the launch of TSR Shop and why you decided to create this e-commerce platform?Īngelica Nwandu: Black-owned businesses are the heartbeat of The Shade Room, we do programmatic and agency ads and big deals, but most of our revenue comes from small businesses. Yolanda Baruch: The Shade Room has its fingers at the pulse of Black culture, and your followers reference the blog in various media sectors. TSR Shop will tap into The Shade Room's devoted followers and bring to the forefront premium products that benefit the African-American consumer in food and beverage, beauty, apparel, accessories, home decor, and items for children and pets. Nwandu understands the importance of harnessing her robust social media influence to amplify Black-owned businesses with the launch of The Shade Room TSR Shop, a new e-commerce platform powered by Flourysh, a community-driven marketplace featuring Black-owned brands. KEY METRICS FOR THE SHADE ROOM INSTAGRAM -Ē1.6 Million Followers - Third Most Engaged Platform on IG Overall FACEBOOK -Ę Million+ unique users reached per month -ĕ.1 Million+ Likes TSR WEBSITE -ē Million+ Monthly Users -ė Million+ Monthly Pageviews YOUTUBE -đ93,000 Subscribers TIK TOK -Ē62,000 Followers SnapChat -đ65,000 Followers KEY METRICS FOR TSR TEENS INSTAGRAM -Ē.The Shade Room possess a fierce social media presence because they fulfill a need within the Black. TSR delivers instant, honest, and engaging news on an open forum that welcomes dialogue via The Shade Room website, Instagram, Facebook, Twitter, and YouTube. Our strong community of followers allows us to break away from traditional news delivery by reaching readers directly through their social networks. TSR combines investigative entertainment journalism from our writers with crowdsourced journalism from our Roommates to operate a 24/7 news outlet. Founded by Angelica Nwandu in 2014, The Shade Room (TSR) has grown into a leading media powerhouse for breaking news and a trailblazer for reporting all things pop culture.
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